What Is The Value Of Like Buttons?

In Facebook and other social networking sites, when you find something interesting, relevant and worthwhile, you are given three options: you can hit the “like” button, you can post a comment or you can choose to share the same link on your own wall. This has been a godsend for pretty much every social media agency out there. Hitting the “like” button is the most basic reaction that users can convey to each other. It says: “I like what you posted!”, “I agree with what you said”, “This is absolutely hilarious!”, “This is amazing!” and so forth. That simple gesture can mean so much and since it was introduced, the “like” button has evolved greatly.

Today, you can find “like” buttons everywhere. It is all over Facebook, in websites and it exists in various forms all over the internet. Most things are now provided with a “like” button. It has become valuable because a single hit can do so much:

·         It gauges and signifies the popularity and relevance of a post. Whether it is pertaining to a person, a place, a thing, an event, a statement or whatnot; when you something receives a considerable amount of likes, it means it is relevant.

·         In contests, the “like” buttons have now become very useful to tally votes. Online contests now rely on participants to call on their own friends, family and personal contacts to “like” their post and the total number is considered by the judges. This gives the voters an easy way to convey their vote, participants to obtain them and judges to count. 

·         You can now embed and install the same “like” buttons on your own website. To connect the social networking sites with your website and to be able to put a name and a face to every interest you generate in your website, you can encourage them to hit the “like” button just they would normally do in Facebook and all the others. 

·         It increases the awareness of people and it improves the visibility of the particular post or update because when a person hits “like” it automatically is announced on their wall, so their own contact get to see and read your post.

·         It is the “modern word of mouth”. As this is a modern world it operates o modern techniques and strategies, and the “like” button can easily play the role of what used to be called a traditional marketing and advertising strategy, “word of mouth”, where positive people-to-people transfer conveys feedback.

In the internet, you have to find creative ways to make yourself known because it is such a vast space where limits are unknown.